Author
Rob Eastment
Head of Marketing, EMEA
Firefly Learning
Category
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Introduction
A short practical guide to help schools review parent communication, spot what’s not working, and make high-impact improvements without adding workload.
Why this matters
Schools are communicating more than ever but parents still say they feel:
- Unsure where to find key information
- Overwhelmed by messages
- Unclear on what matters for their child
- Anxious about missing deadlines or events
When communication is fragmented or inconsistent, families lose confidence and staff spend time answering repeat questions.
This playbook helps you fix that quickly.
A practical guide to improve parent comms in minutes.
A 5-point Parent Communication Audit to score what’s working (and what’s not)
The most common friction points parents experience
Quick improvements to make information clearer, more personal, and easier to find
Copy-and-paste portal posts for the updates schools send all the time
A simple “single source of truth” approach to reduce noise and boost trust
Who it's for
This playbook is for school leaders, communications/marketing teams, parent portal owners, and anyone responsible for keeping families informed. If you want parent communication to be clearer, more personal, and easier to find without adding workload this is for you.
Ready to improve parent communication?
Download the playbook and identify your highest-impact fixes.
Download now
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